1. Understand What SEO Keywords Are
SEO keywords are the words and phrases people type into Google when searching for something.
Your goal as a business is to match your content with what your potential customers are already looking for.
Example:
If you run a digital marketing agency in Bhopal, keywords like “best digital marketing agency in Bhopal” or “social media marketing services in Bhopal” can bring local traffic.
2. Know Your Audience’s Intent
Before searching for keywords, understand why people search. There are three main types of intent:
- Informational: People want to learn (e.g., “what is SEO”)
- Navigational: People want a specific site (e.g., “Digiork blog”)
- Transactional: People want to buy (e.g., “hire SEO agency in India”)
Targeting the right intent ensures you attract visitors who actually convert.
3. Use Keyword Research Tools
Here are some free and paid tools to find powerful keywords:
- Google Keyword Planner (Free)
- Ubersuggest
- Ahrefs / SEMrush
- AnswerThePublic (for content ideas)
- Google Trends (for trending topics)
Pro Tip 💡:
Focus on low-competition, high-search keywords if your website is new — easier to rank faster.
4. Analyze Competitors
Check what your top competitors are ranking for.
Use Ahrefs or Ubersuggest to analyze their site.
Look for keywords where they rank but the competition score is medium or low — that’s your opportunity.
5. Focus on Long-Tail Keywords
Instead of “digital marketing”, target “affordable digital marketing services for small businesses”.
Long-tail keywords are more specific, less competitive, and bring high-intent visitors.
6. Organize and Plan Your Keyword Strategy
Create a keyword sheet with columns like:
| Keyword | Search Volume | Competition | Intent | Target Page |
|---|---|---|---|---|
| digital marketing agency bhopal | 1.2K | Medium | Transactional | Homepage |
| seo tips for beginners | 800 | Low | Informational | Blog Post |
This helps you stay consistent and strategic in your content creation.
7. Keep Updating Your Keywords
SEO isn’t a one-time job.
Review your keywords every 3–6 months to see what’s working and what’s not.
Trends change — your strategy should too.
Final Thoughts
Finding the right SEO keywords is the foundation of every successful digital marketing strategy.
When you target the right words, you attract the right people — and the results follow.
🚀 Need help with keyword research and SEO strategy?
Let Digiork handle it for you.
👉 Contact Us Today to grow your online visibility the smart way.
